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I pity tha fool

Wednesday, August 5, 2009


Anyone who grew up in the vicinity of the 1980's know who Mr. T is. I'll confess that I personally have a weird obsession with him. It all started with one of my favorite T.V. shows in the 80's The A TEAM. This little gem of comedic and action filled television shaped my childhood. Coupled with another show known as Mcgyver, these shows made a distinct impression on my youth. I would never again look at life the same way. Constantly wanting to blow shit up or build a hanglider out of my parents folding lawn furniture. Duct tape, baking soda, and water would take front stage in every adventure my brother and I wold get into. To this day I have a list of favorite vehicles I will one day own and the A-Team van is at the top of my list. That GMC stabbin' cabin is the hottest thing hitting pavement, always jumping canals and flipping J-turns like it was the General Lee I mean bad ass. I digress.
Mr T. was the man in the 80's, his scary demeanor, Trademark Mohawk and Gold Chains. He had a BAD ATTITUDE. I was made fun of often as a kid pretending to be him. "I pitty tha fool". Always preceding any statement I had to say, I pity tha fool who brings tha mail. I pity tha fool who cleans my room. Just silliness. Know wonder I got beat up. A white kid from the suburbs acting like a grown man, not to mention a black, former bouncer with a mohawk.When Rocky III came out I thought I had died and gone to heaven. I was already a Rocky fan but now that he was fighting the "T" I was astounded. Although I couldn't understand how T would lose, he was way better. "Hey Boy" or "I'm gonna bust you up" were my new tag-lines, my mother hated me. Imagine your 4-5 yr. old telling you, "Hey Boy, I'm gonna bust you up", It has to be disarming. I have watched that movie nearly 1000 times. Every time I still think "Clubber" Lang is going to win.
Anyways, Mr. T fell of the map for some time not making movies or TV. All of us fans were in the dark as rumors swirled around him being dead or worse, retired. Not until the other night did he find his way back into my home. Who could have predicted it would happen the way it did. It was late, real late. I had just finished watching a movie and an infomercial was playing while I got ready to turn in for the night. When a familiar voice shook me to my soul. I knew it so well it could have been my own grandmother.It was Mr. T, he was selling a little treasure called The Flavor Wave Turbo.Well, I got sucked in. I watched the whole thing baffled by what I was watching.I couldn't believe it, Mr T. on an infomercial. The once great BA Baracus selling cookware on late night TV? Times are tough in these streets. I assured myself and I'm sure Flavor Wave Turbo is a great company to work for or he wouldn't join just any team. I was now torn between pitty and overwhelmed with excitement to see my old friend back in action. Neither dead nor retired. This isn't an ad for the Flavor Wave Turbo but I think the product looks fantastic. From the construction, the name and the execution of the presentation... Flawless. I don't know if it was the food, the suggestive marketing, or the creative implementation of my childhood hero but I bought 3 that night. One to keep and 2 to give away as gifts, if I don't use them first cooking for a whole group of people. Nostalgia is a powerful marketing tool. I am eagerly awaiting delivery. I also came away with several new tag-lines like: My taste buds is going wild, or I pity tha fool who tries to get this down, , or Set it to cook and you off the hook. I feel sorry for those folks out grilling in the chilly weather. Thanks again Mr. T.

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